Posts by author
Melissa Watt
6 posts
Melissa is an ethical fashion journalist and anti-greenwashing advocate. She is also the author behind Not What It Seams, a free, fortnightly newsletter that unpicks the latest in fashion and sustainability.
Is Everlane really an ethical brand?
With a trademark promise of radical transparency, diverse-ish marketing campaigns and a sizeable collection of utilitarian staples, Everlane certainly prides itself on being an ethical company. But a series of…
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Everything You Need to Know About Selling Your Clothes Online
As the cliché goes - one woman’s trash is another women’s treasure. Selling your old clothes online helps keep garments out of landfill and makes you some extra cash in the process!
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Recycled Fashion: are Plastic-Based Fibres Really the Future we Need?
I’ll be the first to admit that wearing recycled plastic bottles on my feet really does something for my fashion ego. I can now stroll down the streets of Cornwall…
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The 2020 Guide to Successful Online Thrifting
Online secondhand is set to grow 69% between 2019 and 2021. Virtual thrifting, it would seem, is pandemic proof. Here's how to thrift online like a boss.
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How to Rent Clothes That Look Amazing, Every Time: the 2020 Rental Clothing Guide
UK clothing rental is predicted to hit £2.3bn by 2029. What is rental clothing and is it any good for the planet?
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Was deadstock ever really destined for landfill?
I’ll cut to the chase: the fashion industry has a huge waste problem. It mass produces poorly made, temporarily trendy clothes. 300,000 tonnes of which are discarded every year in…
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