Finding sustainable and ethical beauty companies can be difficult especially with every major brand attempting to greenwash the consumers.
We’ve rounded up 15 of the very best zero waste makeup brands so you can trust that your cosmetics are supporting the planet.
Antonym Cosmetics
This clean beauty brand blends natural ingredients and professional level performance into one natural makeup line. The high performance brand is loved by top makeup artists, celebrities and the media.
Gone are the days of natural make up meaning that you had to deal with weak pigmentation and disappointing colours. Antonym Cosmetics has found the way for your skin to be nourished from your makeup while achieving the look you will love.
ĀTHR Beauty
ĀTHR launched the world’s first zero waste makeup palette and this means that every part of its packaging is 100% recyclable or reusable. Not only is the brand sustainable, organic and vegan but the colour selection is incredible.
The founder Tiila Abbitt started the brand because she could not find a makeup line that provided a trendy colour selection and truly sustainable packaging.
RMS
This beauty brand is the brainchild of makeup artist Rose Marie Swift. The beauty range includes only organic ingredients and the makeup is non-toxic so it will actually heal your skin whilst providing flawless coverage.
Founded in 2009 RMS brings natural ingredients to the faces of the most prestigious
models, actors, photographers and magazines worldwide.
Kjaer Weis
Kjaer Weis has introduced the first refillable packaging for a luxury beauty brand. Their commitment to sustainability extends to their products which are all made from certified organic ingredients.
The product range is made from 100% recyclable, compostable and refillable, sourced FSC-certified materials. Their Intelligent Refill System empowers you to choose your shade and how it is packaged. This minimises what makes it into landfills.
Axiology
Axiology created the world’s first zero-waste three-in-one lip crayon. The range includes intense pigments and are blendable and vegan. The crayons can be used on eyes, lips and cheeks. The crayon is made from ten sustainable sourced ingredients so you know exactly what is going on your face.
The packaging is made from waste from beaches in Bali and the tubes are made from 50% recycled plastic. This brand puts the environment first and still offers a beloved product.
Elate Cosmetics
Elate Cosmetics is cruelty free and is 100% vegan. The brand is also certified by PETA and Leaping Bunny. With most of their products utilising glass or bamboo for their packaging this Canadian brand shows that it cares for the planet.
Their refillable range features the best vegan ingredients and includes refillable brow/eye colour compact, blush compact, foundation compact and even mascara.
ILIA
This clean beauty brand pushes the boundaries of innovation from not only its products but its packaging as well. ILIA strongly believes in SPF and its formulas are designed to protect the skin from environmental stressors.
Their packaging uses recycled aluminium, glass and responsibly sourced paper. They even recycle used beauty products and provide prepaid shipping labels. They’re even a proud member of 1% For The Planet.
Bésame
Bésame Cosmetics is a 100% cruelty free brand created for sensitive skin. The products are all produced in California by the small family run business. The products are designed to be long wearing and do not contain gluten, parabens or mineral oils.
The brand is inspired by luxurious vintage makeup from yesteryear but with a modern clean beauty twist.
Sappho New Paradigm
This makeup line values the transparency of ingredients and only uses certified organic ingredients and is vegan. Sappho New Paradigm is a Canadian women-led business that offers a natural make up solution.
The brand promises to get greener as they grow and are already working on sustainable packaging including metal, biodegradable plastic and recyclable glass.
Tata Harper
The founder Tata, is a pioneer in the natural and luxury skincare realm. This skincare range is 100% natural, non-toxic and cruelty free. This is a brand for individuals who don’t want to risk their health for beauty and want to wear products that are good for their skin.
Each product in their range is made from the finest ingredients and with the latest technology. If a product isn’t perfect they will not launch it.
Alima Pure
Alima Pure is a clean, non-toxic and natural brand from Oregon, USA. Kate founded the brand in 2004 from her attic and offers high performance makeup. Alima Pure only uses clean ingredients and the products are free from parabens and many other harmful chemicals.
The brand has refillable compacts that utilised magnets to hold the pans in place. Their collection has many multi award winning products including Satin-Matte Foundation, as well as eye, complexion and lip products.
Fat and the Moon
Fat and the Moon is a small handmade beauty business that works with plants to organically create the formulations that are used in their makeup. All of the plants used in their collections are abundant and ethically harvested organic plants which limits the impact on the planet.
The brand prioritises the use of reusable, recyclable containers, and minimises unnecessary packaging.
Zao
Zao organic makeup is an eco-luxury makeup brand made in Italy and France. The brand’s products are 100% natural, certified organic, toxin-free, cruelty-free, gluten-free and vegan. The products are all manufactured sustainably with a low carbon footprint. The makeup is designed to perform beautifully, long lasting and for it to nourish and rejuvenate your skin.
The packaging is made from bamboo and is designed to be durable and compostable. The refill system is not only eco-friendly but the cost savings are passed onto the consumer.
Izzy
Izzy is a zero waste mascara brand that not only reduces plastic waste but the products are all cruelty free and are 100% reusable, recyclable and certified carbon neutral.
Their beauty products arrive with no outer packaging and the stainless steel lipstick tubes are designed to be refilled over 10,000 times. This brand is taking innovative steps towards a more sustainable future and their products are just as beautiful as their mission to help mother nature.
There are SO many great cosmetics options out there to choose from that don’t have to harm the planet. Next time you need to replace a product, why not give one of these great zero waste cosmetics brands a try for yourself.
